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Explore our diverse categories, that gives you the opportunity to showcase your proficiency in digital marketing. Find where your work stands out.

Check the winners 2024

Best Use of Paid Search

This category seeks to honor the most effective and innovative paid search approach that showcases excellent planned strategy, implementation, creativity, and business results. We’re looking for campaigns that have successfully harnessed the power of paid search channels, like Google Ads and Bing Ads, to drive targeted traffic, boost conversions, increase brand visibility, and achieve measurable results. If your approach stands out from the competition, showcases innovative strategies, and delivers measurable results, this award is your golden opportunity to shine.

Best Use of Organic Search

Calling all search engine optimization virtuosos! This category recognizes campaigns or projects that have successfully implemented SEO strategies and techniques to improve organic search rankings, enhance website visibility, and attract relevant organic traffic. Judges will assess the effectiveness of your research, insights, strategy, innovation and implementation including usage of content optimization, technical SEO, link building, and other techniques in achieving tangible SEO outcomes. This award is your chance to be recognized as a true SEO maestro.

Best use of Organic Social

The Best Organic Social award celebrates outstanding achievements in leveraging social media platforms for organic growth and engagement. This category recognizes brands and companies that have effectively utilized social media channels, such as TikTok, Facebook, Instagram, X, LinkedIn, or YouTube, to build brand awareness, foster meaningful connections with the target audience, and drive organic social engagement. It’s about creating compelling content, through a strategic approach and for nurturing a community that goes beyond ‘liking’ and ‘sharing.’. We’re recognizing brands that truly ‘socialize’.

Best Use of Email

Email remains a potent channel in the digital space. This award is for those who have turned the inbox into a canvas of creativity and conversion and that have demonstrated exceptional use of email as a marketing channel to engage, nurture, and convert leads or customers. Whether it’s through personalized content, innovative designs, or strategic automation, we’re spotlighting campaigns that have delivered exceptional open and click-through rates, driven engagement, loyalty, and action and generated tangible business results.

Best Use of Paid Media Channels

Blending the art of compelling visuals with the precision of targeted delivery, this category recognizes exceptional paid advertising campaigns across paid media channels, such as social media and Google display network. Entries will be evaluated based on their overall strategy, targeting, creativity, messaging, visual design, and overall campaign effectiveness. We’re looking for campaigns that have effectively leveraged budget, audience targeting, and creative assets to drive significant brand impact and to achieve the desired marketing objectives.

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Best Use of AI

This award recognizes the outstanding and innovative use of artificial intelligence (AI) in digital marketing. From AI chatbots to predictive analytics, personalized content to automation, we’re looking for innovations that have revolutionized customer experiences and business outcomes. Judges will consider the effectiveness of the AI implementation, its impact on business performance, and the level of innovation and creativity demonstrated.

Best Use of Data

In the vast digital landscape, data drives decision-making and shapes experiences. This category is dedicated to honoring campaigns, strategies or platforms that have masterfully harnessed, analyzed and activated data. From sophisticated data-driven marketing campaigns to segmentation strategies, personalization and predictive modeling to real-time insights, we’re celebrating endeavors that have turned raw numbers into actionable intelligence, driving tangible results and refining the customer journey.

Best Use of Influencer Marketing

In the age of digital personalities, this award celebrates the most impactful and successful influencer marketing campaigns and approaches. Entries in this category will be evaluated based on their ability to identify and collaborate with relevant content creators, creative strategy and execution, engagement with the target audience, and the campaign’s overall impact. Whether through long-term partnerships or one-off campaigns, we’re looking for strategies that resonate authenticity, engagement, and measurable results and the alignment of influencer partnerships with the brand’s objectives.

Best Use of Content Marketing

Content marketing goes beyond traditional media to encompass social media campaigns, email marketing, webinars, interactive quizzes, e-books, whitepapers, user-generated content, blogs, videos, podcasts and much more. We’re recognizing campaigns and brands that have crafted stories that resonate. This award recognizes excellence in content marketing strategies that effectively engage, educate, and inspire the target audience, drive brand affinity, and achieve marketing objectives through compelling content. Entries in this category will be evaluated based on the overall content strategy, storytelling, quality and relevance of the content, distribution channels, and the campaign’s impact on brand awareness, engagement, and conversions.

Best Customer Experience (CX)

Elevating customer experience is more than just a business objective; it’s the heart and soul of your brand’s identity. Best Customer Experience award celebrates those who have set the standard for creating exceptional, emotionally resonant interactions with their customers and those who have crafted intuitive, engaging, and customer-centric digital experiences. Entries in this category will be evaluated based on their ability to deliver a seamless and enjoyable customer experience that aligns with the target audience’s expectations. Judges will consider factors such as user flow, interface design, personalized interactions, problem resolution, the nurturing of long-term relationships, the impact on customer loyalty, and the overall impact on user engagement and customer satisfaction.

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Best in Automotive

This award recognizes exceptional digital marketing strategies, approaches and campaigns within the auto-moto industry. Whether it’s a launch campaign for a new model, an immersive AR test drive, or a social media pitstop that’s garnered attention, we are looking for brands that have revved up brand engagement, shifted gears with innovative marketing techniques, or driven audiences to new terrains of experience. Judges will consider factors such as campaign alignment with industry trends, business objectives and marketing budget, insights into target audience, innovation and creativity in strategic approach, use of multimedia content, measurable results, and the campaign’s contribution to brand awareness, lead generation, or customer loyalty.

Best in Tourism

Embark on a journey through the digital landscapes of the tourism sector. This award recognizes brands and campaigns that have captured the wanderlust spirit, guiding audiences to new destinations or experiences. From virtual tours to influencer-led travelogues, captivating booking platforms to engaging travel content, we’re celebrating those that have inspired travelers and innovatively showcased destinations in the digital age. Entries will be evaluated based on their capacity to inspire wanderlust, drive bookings or visits, and enhance the overall travel experience.

Best in FMCG

Fast-Moving Consumer Goods (FMCG) operate in a dynamic digital marketplace, and this category is all about the brands that have stood out on the digital shelf. We’re looking for brands and campaigns that have innovatively engaged consumers, whether through interactive product launches, influential social media campaigns, or data-driven targeted ads. If you’ve captured the consumer’s attention and driven tangible results in the bustling FMCG industry, this category is for you.

Best in NGO & GVO

This award recognizes outstanding digital marketing campaigns which was made for or somehow include non-governmental organizations (NGOs) or voluntary organizations (GVOs). Whether it’s through storytelling, impactful social media movements, or effective donor engagement strategies, this award recognizes the digital efforts that have made a difference. Entries in this category will be evaluated based on their ability to raise awareness, drive social change, and inspire meaningful engagement.

Best in Consumer services

In the complex world of consumer services, brands juggle between information delivery and captivating engagement. From user-friendly apps to innovative platforms, engaging campaigns to data-driven customer service innovations, we’re spotlighting brands that prioritize their consumers in the digital age. Entries will be evaluated based on their ability to communicate complex services, build trust, drive customer engagement and results. Judges will consider factors such as campaign clarity, educational content, customer testimonials, digital touchpoints, and the campaign’s impact on customer acquisition, retention, or brand loyalty.

Best in Retail & Fashion

This award honors exceptional digital marketing brands and campaigns within the retail and fashion industries that have set trends, captivated shoppers, or redefined online retail experiences. Entries in this category will be evaluated based on their ability to showcase products, capture trends, and engage with the target audience in a compelling manner. Judges will consider factors such as visual aesthetics, influencer partnerships, user-generated content, online shopping experience, and the campaign’s impact on driving sales, brand loyalty, and brand image.

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Best Internal Team

Behind every standout digital effort is a team of innovators, thinkers, and doers. This category celebrates internal client teams that have consistently delivered excellence in digital marketing. Whether it’s a marketing team that’s redefined a brand’s digital presence or a technical team that’s pushed the envelope of innovation, we’re celebrating those that have been game-changers from within an organization.

inOrbit Rising star

This award recognises young talent under the age of 30 who have showcased exceptional talent, innovation, and impact in the digital marketing field – this award celebrates the leaders of tomorrow. Entries in this category will be evaluated based on the individual’s contributions, innovative thinking, growth potential, impact on digital marketing campaigns or projects and the nominee’s potential to shape the industry’s future.

Best integrated campaign

This award honors the most impressive integrated digital marketing campaign that effectively leveraged multiple channels and strategies to achieve cohesive and impactful results. Entries will be evaluated based on the campaign’s seamless integration, synergy between online and offline components, creative execution, and overall impact on brand awareness, engagement, and conversion. Judges will consider the campaign’s ability to deliver a unified and memorable customer experience across various touch points resulting in exceptional business impact.

Best digital campaign of the Year

This prestigious award honors company or brand that has demonstrated exceptional creativity, strategic prowess, and remarkable results over the past year in the field of digital marketing. The jury has the right and the opportunity to choose a winner in the special awards category from all entries. It is not possible to apply for this award.

inOrbit Digital Superstar

This prestigious award is presented to an individual who has made an indelible mark on the field of digital marketing. It recognizes their exceptional contributions, visionary leadership, and profound impact on the industry. This is someone whose career has been defined by innovation, influence, and has significantly shaped the world of digital marketing. The recipient of this award is carefully selected by the jury.

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Categories

Best Use of Paid Search

Best Use of Organic Search

Best use of Organic Social

Best Use of Email

Best Use of Paid Media Channels

Best Use of AI

Best Use of Data

Best Use of Influencer Marketing

Best Use of Content Marketing

Best Customer Experience (CX)

Best in Automotive

Best in Tourism

Best in FMCG

Best in NGO & GVO

Best in Consumer services

Best in Retail & Fashion

Best Internal Team

inOrbit Rising star

Best integrated campaign

Best digital campaign of the Year

inOrbit Digital Superstar

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