Liraz Margalit

The rules of competition have changed. We live in a world of abundance, in which the services and products have become a marginal part of the purchase decisions. What drives today’s customers are emotions and feelings, some of which can’t be expressed in words and are triggered unconsciously. The most important element in buying a product is how the product makes a customer feel. The name of the game is experience and experience is determined by emotion. The new world is characterized by small to medium businesses that still offer discounts and promotions, while successful companies don’t talk to their customers about money anymore.

Their new currency is our experiences. If in the past, it was enough to offer a good product at a competitive price, the business world has been revolutionized in recent years. This approach does not work today. From a world of products and services we have entered a new era, the era of experiences. The word “customer experience” is much more than a popular buzzword. A customer experience has become more important than the product itself and companies that will ignore that, will find themselves out of the game.