Beatrice Elizabeth Andrew
Head of Consumer Neuroscience, LAB Digital
Biography
The new and emerging field of Neuromarketing has two aspects to it - neuroscience and marketing. Beatrice is extremely unusual as she has backgrounds in both fields - a graduate of King's College London in Neuroscience and a Google certified digital marketer. Beatrice and her team have developed pioneering new behavioural methods to increase engagement and measurably enhance performance in digital.