Becky Simms

Biography

Becky has spent the last 16 years working in digital marketing, starting Reflect Digital in 2011, which is now a team of over 35 digital specialists. Becky secured a three-year hat-trick in 2023 of being listed in the BIMA 100, a list of the top 100 people shaping the future of the digital industry. Becky’s passion for digital lies within understanding human behaviour and applying behavioural science to digital channels. It is her belief that when you truly understand your audience you unleash a performance potential previously not possible to attain.