Mariia Bocheva
Media Effectiveness Specialist , Google, Inc., Dublin
Biography
Mariia has worked with many diverse companies, spanning from major corporations to small businesses, from those who pride themselves on self-sufficiency to those who outsource for even the most minor of tasks, and from burgeoning players in the field to trailblazers who set the standard. But one thing most of them had in common was they made measuring the impact of their media efforts too complicated and didn't realize how important it is for their growth.