Ricardo Tayar

Biography

Ricardo is the CEO & Founder of the leading CRO company in Spain, Flat 101, well known for its work in digital optimization for local and global companies since 2013. They have grown from a team of five in 2013 to almost 300 people in 2023. Some of their clients are brands like IKEA, Bimba y Lola, Decathlon, Media Markt, A1, Movistar, Vodafone, Repsol, and many more, including startups, that are focused on performing better in their digital channels. He started as a web designer at the end of the 90s, and his profile has changed and grown around UX, Analytics, CRO, and company and team building & management. Ricardo has written two books about CRO in the last five years. Both have been best sellers in their categories. He also is the director of two CRO & Analytics programs in business schools. And most importantly, he loves wine, rock music, motorcycles, and wearing black