Sam Lewis-Williams
Head of Marketing Automation, The Financial Times
Biography
Head of Marketing Automation for the FT, Sam worked in news media for over 8 years now, kicking off her career at the Economist. She's been lucky enough to enjoy the journey as the industry has moved from linear email-heavy campaigns to automated, omnichannel experiences. Sam loves talking about how automation powers hyper-personalisation and how that can be used to create a real relationship between your brand and your customers.