Simone Iuculano

Biography

Seeing a job sector born from scratch in a country presents two possibilities: one can replicate what others have done in the past in different markets, or one can try to "reinvent the wheel" by drawing inspiration from others but adding their own touch in the process. This is what happened to Simone over 7 years ago in Italy with Conversion Rate Optimization. In recent years, he has spent his time alongside the most important Italian brands to instill a "new" culture of analysis focused on a full understanding of the user experience, without limiting it to a mere imitation game (best practices are best only when interpreted, not copied). Today, at Jakala, he leads the largest CRO team in Italy and helps international brands from various sectors incorporate the test and learn culture into their business.